{"id":317,"date":"2017-02-03T12:00:03","date_gmt":"2017-02-03T12:00:03","guid":{"rendered":"http:\/\/simdea.pt\/?p=317"},"modified":"2017-02-03T12:00:03","modified_gmt":"2017-02-03T12:00:03","slug":"davos-for-geeks-the-sequel","status":"publish","type":"post","link":"https:\/\/simdea.pt\/pt\/davos-for-geeks-the-sequel\/","title":{"rendered":"Davos For Geeks – A Sequela"},"content":{"rendered":"

Tecnologia e tend\u00eancias<\/i><\/b><\/p>\n

Resumindo, a edi\u00e7\u00e3o de 2016 da Web Summit apresentou alguns dos temas mais quentes em torno da ind\u00fastria de tecnologia e suas aplica\u00e7\u00f5es noutras ind\u00fastrias tamb\u00e9m.<\/p>\n

No que diz respeito \u00e0 tecnologia, a Intelig\u00eancia Artificial<\/i><\/b> (AI) tomou o centro das aten\u00e7\u00f5es como a resposta definitiva para a resolu\u00e7\u00e3o de importantes problemas de seguran\u00e7a, como a resolu\u00e7\u00e3o de problemas dificeis de fraude de pagamentos utilizando a intelig\u00eancia humana e de m\u00e1quinas no caso das moedas digitais, problemas de marketing e oferecer uma melhor e mais significativa experi\u00eancia do cliente. Ao lado de AI, tir\u00e1mos 3 outros grandes ‘players’ em tecnologia: Mobile<\/i><\/b>, Realidade Aumentada<\/i><\/b> e Realidade Virtual<\/i><\/b>.<\/p>\n

Na frente de marketing, h\u00e1 uma grande oportunidade a acontecer: os Chatbots<\/i><\/b>. As Apps de Chat s\u00e3o onde a maioria dos utulizadores est\u00e3o e os chatbots podem ser usados \u200b\u200be melhorados para oferecer melhor marketing, atendimento ao cliente e o envolvimento do cliente com um produto ou empresa. A Brand experience <\/i><\/b>\u00e9 outro ponto importante a reter, uma vez que se tornou crucial, atrav\u00e9s do uso da combina\u00e7\u00e3o de dados de actividade do cliente com a compreens\u00e3o dos seus comportamentos sociais (p\u00fablicos nas redes sociais), criar mais formas aut\u00eanticas de cativar clientes.\u00a0Ainda no marketing, um nota muito importante sobre os influenciadores<\/i><\/b>: marketing tradicional boca a boca \u00e9 o \u00fanico que resiste ao teste do tempo!<\/p>\n

Finalmente sobre o empreendimento e o empreendedorismo, fomos tranquilizados sobre os maiores problemas que cada empres\u00e1rio enfrenta<\/i><\/b>: medo e falta de auto-cren\u00e7a<\/i><\/b> e aprendemos que trabalhar<\/i><\/b>, estar consciente<\/i><\/b> e cuidar de nossos clientes<\/i><\/b> \u00e9 o \u00fanico verdadeiro caminho para o sucesso.<\/p>\n

Brand Experience<\/i><\/b> is another important take away as combining data and social insights to create more authentic ways of engaging customers seems crucial nowadays.<\/p>\n

Li\u00e7\u00f5es aprendidas<\/i><\/b><\/p>\n

Para n\u00f3s, foi uma magn\u00edfica experi\u00eancia de aprendizagem onde verificamos algumas de nossas cren\u00e7as e pr\u00e1ticas e aprendemos novas e excitantes possibilidades. Ficamos muito satisfeitos em verificar que o Mobile \u00e9 e continuar\u00e1 a ser uma \u00e1rea relevante para 2017 e que a Intelig\u00eancia Artificial (AI) est\u00e1 se a tornar muito importante na cria\u00e7\u00e3o de melhores experi\u00eancias de usu\u00e1rio e estrat\u00e9gias de marketing. A Realidade Aumentada e \/ ou a Realidade Virtual \u00e9 um desafio muito interessante para os pr\u00f3ximos anos, embora ainda n\u00e3o tenhamos em especial inten\u00e7\u00e3o fazer uso dessas tecnologias. Por outro lado, estamos muito interessados \u200b\u200bno aumento de Chatbots e planeamos apostar neles nos pr\u00f3ximos meses. Finalmente, foi um prazer conhecer a experi\u00eancia de outros empreendedores e startups, os medos, as expectativas e o caminho a seguir!<\/p>\n

Web Summit 2017<\/i><\/b><\/p>\n

A edi\u00e7\u00e3o de 2017 certamente ser\u00e1 outra experi\u00eancia de aprendizagem para n\u00f3s e vamos voltar ao local com ambi\u00e7\u00f5es refor\u00e7adas. Expandir nossos contactos e oportunidades de neg\u00f3cios ter\u00e1 um foco muito maior e vamos procurar a oportunidade de mostrar nosso trabalho com todos l\u00e1.<\/p>\n

Tecnologia e tend\u00eancias Resumindo, a edi\u00e7\u00e3o de 2016 da Web Summit apresentou alguns dos temas mais quentes em torno da ind\u00fastria de tecnologia e suas aplica\u00e7\u00f5es noutras ind\u00fastrias tamb\u00e9m. No...<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Tecnologia e tend\u00eancias Resumindo, a edi\u00e7\u00e3o de 2016 da Web Summit apresentou alguns dos temas mais quentes em torno da ind\u00fastria de tecnologia e suas aplica\u00e7\u00f5es noutras ind\u00fastrias tamb\u00e9m. No que diz respeito \u00e0 tecnologia, a Intelig\u00eancia Artificial (AI) tomou o centro das aten\u00e7\u00f5es como a resposta definitiva para a resolu\u00e7\u00e3o de importantes problemas de
+ Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[29,28],"class_list":["post-317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-websummit"],"exm1_video_link":"","exm1_sub_title":"","exm1_gallery_image":"","user":null,"yoast_head":"\n"Davos for Geeks" - The Sequel - Simdea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simdea.pt\/davos-for-geeks-the-sequel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Davos for Geeks" - The Sequel - Simdea\" \/>\n<meta property=\"og:description\" content=\"Tecnologia e tend\u00eancias Resumindo, a edi\u00e7\u00e3o de 2016 da Web Summit apresentou alguns dos temas mais quentes em torno da ind\u00fastria de tecnologia e suas aplica\u00e7\u00f5es noutras ind\u00fastrias tamb\u00e9m. 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