E-commerce in Portugal: Where Do We Stand and What’s Next?

26/06/2025 Comunicação Simdea

Off

Online shopping is now part of everyday life for the Portuguese. But is Portugal keeping pace with the global e-commerce landscape?

e-commerce portugal

In recent years, e-commerce has seen steady growth in the country, driven by the pandemic, retail digitalisation, and increased consumer trust. More intuitive platforms, diverse payment options, and faster deliveries have become the new normal.

Yet despite this progress, Portugal still lags behind other European nations. E-commerce penetration remains lower than in countries like Germany, the UK, or France. Portuguese businesses continue to face challenges in the digital transition — from logistics to user experience.

So, what’s still missing?

1. A real commitment to the digital experience

E-commerce is more than just “having an online store.” It’s about creating a seamless, fast, and secure experience. From responsive design to intuitive navigation, everything should be user-centred.

2. Technology as a strategic ally

Slow websites, unstable systems, and complicated checkouts drive customers away. An efficient backend and solid infrastructure make all the difference — and that requires technical investment and forward-thinking.

3. Learn from others — and be inspired

Internationally, we see integration with AI, real-time personalisation, AR/VR, and social commerce. Portugal has the talent and tools to reach that level — but it takes ambition to take that leap.

4. Logistics and trust

Delivery times, returns, customer support. These “small details” often determine whether a customer comes back… or doesn’t.

At Simdea, we believe e-commerce in Portugal can — and should — compete with the best. With the right strategy, smart design, and robust technology, we help brands sell more and sell better online.

The future won’t wait. It’s just one click away!